Blog Title Writing Tips That Increase Search Traffic
TL;DR
- Your blog headline attracts readers from search results.
- There are three things to keep in mind when writing them.
- Take the time to make them stand out from the crowd.
Attaining search traffic is one way to grow your blog. These blog title writing tips will help you make good decisions. There are a few principles to keep in mind when writing your headlines. Let these points guide you as you start your new blog.
Excellent Keyword Research Leads to Better Discoverability
The blog title is also what people are going to pay the most attention to. It is the star of any article. Readers are going to take seconds to decide whether to click or not on a search snippet. Make it easy for them to make a decision.
Google puts a high relevance to keywords in your titles. They use the title you have written in search results. Verbatim. That is why taking more time to write the headline is important.
Consider writing your blog title first. Putting your keyword near the front of the headline. This will get people’s attention right away. Showing them exactly what your article is about. The title is a summary of the blog post in one line of text. It needs to be the best representation of it.
Do What It Says On the Tin
You want your title to be realistic. We’ve seen blog headlines that are dramatic and sensationalist. All meant to invoke a strong emotional response. Sometimes they are negative rage bait. They aren’t about anything other than getting you to click. When you do, they are super disappointing.
The thing to remember is to make your blog titles realistic. You want to deliver content that matches your headline. This makes it more likely that people will want to stay and read your articles. Especially when clicking from search results.
Think of titles as a promise that you make to readers. You don’t want to break that promise. Losing their trust in the process.
Write a Very Different Title
After writing your headline, place it into a Google search. See what content comes. If it is relevant to what you want to write. Does it match the keyword that you have chosen? This is an important thing to get right. So, you should rewrite if you are getting the wrong search results.
This process will also show you what titles your competitors have written. If they are all using similar titles you want to find another way to say things. For example, for this article, my search revealed that 6 out of the 10 results used “catchy blog title” as a keyword. I wanted to use “blog title” but not use “catchy” at all.
“Blog title” is my topic and tells what my content is about. The other words in my title are whatever I want them to be. It pays to try to write something that looks different from other headlines. You want to avoid the appearance of SEO spam. Think about what infuriates you about Google search. Try to avoid those pitfalls.
Conclusion
You want to make a good first impression when your website appears in search results. The blog title is the promise you offer your readers that you need to fulfill in your article. Writing your headline first will make this easier as it will inform your content. It is worth the time to craft something that will ignite people’s curiosity. These writing tips should take you far.
How would you rewrite one of your blog titles? Let us know in the comments.